>> QUERY Why does this brand exist beyond making money, and what change in the world are you obsessed with creating?

>> Why it matters:
This is the single most powerful driver of every design decision. Colors, typography, layout rhythm — everything either serves this purpose or feels off-brand.

>> What to collect:
One or two short paragraphs (not a tagline). Must contain a clear "enemy" or problem the brand is fighting and the better future it wants. Speak emotionally, not corporately.

Awaiting input